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Names on inside cover and numbers on bookedge; no other internal marking/highlighting.
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Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing and evaluating a hospitality industry marketing plan to achieve organizational goals. Updated information includes many current and specific industry examples that reinforce learning and understanding through recognizable case studies. An 8-page, full-color insert shows actual display ads created as part of industry marketing efforts. Detailed coverage of the nine P's of hospitality marketing (product, people, packaging, programming, place, promotion, partnership, public relations, and pricing) provides a thorough understanding, and solid preparation for a career in hospitality and travel marketing.
Title: Hospitality and Travel Marketing (Food & Hospitality)
Edition: 2
ISBN Number: 0827366205
ISBN-13: 9780827366206
Location Published: Thomson Delmar Learning: 1995-10-17
Binding: Hardcover
Book Condition: Used: Good
Kg: 40.00 Kg
Type: Hardcover
Categories: Other
Seller ID: 0603300159
