What if there was a proven method to running a highly profitable business? A method that helps you achieve significantly higher productivity from your employees. A method that allows you to align your business to what is important to you. Wouldn't you want to use it? The 2% Effect is a book for business owners and managers who want to achieve higher profitability. Written in a positive, practical and interesting way, The 2% Effect outlines four principles that will reduce complexity, simplify people management and create an environment that supports high performance: A culture built on proven contemporary techniques that can make your business more profitable. A culture where management of 98% of your team becomes simple and meaningful for you and your employees. A culture where your people problems are resolved quickly. A culture built on your core business values. Di Armbrust has over 15 years' experience in human resource management specialising in management and leadership for high performance. She has earned the respect of colleagues and clients for her practical and pragmatic approach and her deep insight into human thought and behaviour. Mark Shaw has over 15 years' success in assisting organisations in the public, private and not-for-profit sectors to improve the performance of their staff. He has helped many organisations to understand and resolve "the 2% effect" and its negative impact on engagement and performance. His simple and best practice approach to HR helps boost business results.

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What if there was a proven method to running a highly profitable business?

A method that helps you achieve significantly higher productivity from your employees.

A method that allows you to align your business to what is important to you.

Wouldn't you want to use it?

The 2% Effect is a book for business owners and managers who want to achieve higher profitability. Written in a positive, practical and interesting way, The 2% Effect outlines four principles that will reduce complexity, simplify people management and create an environment that supports high performance:

- A culture built on proven contemporary techniques that can make your business more profitable.

- A culture where management of 98% of your team becomes simple and meaningful for you and your employees.

- A culture where your people problems are resolved quickly.

- A culture built on your core business values.

Di Armbrust has over 15 years' experience in human resource management specialising in management and leadership for high performance. She has earned the respect of colleagues and clients for her practical and pragmatic approach and her deep insight into human thought and behaviour.

Mark Shaw has over 15 years' success in assisting organisations in the public, private and not-for-profit sectors to improve the performance of their staff. He has helped many organisations to understand and resolve "the 2% effect" and its negative impact on engagement and performance. His simple and best practice approach to HR helps boost business results.

"Using her keen understanding of people, Di has drawn on her wealth of experience to bring together these four proven principles to assist you, the reader, to improve the profitability of your business through simple but effective management techniques. I commend this book to you."

- Murray Bailey, Company Director and semi-retired mining executive.