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Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges.
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Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right.
Title: Fashion Brands 3E Branding Style from Armani to Zara
Edition: 3rd Edition
ISBN Number: 0749464461
ISBN-13: 9780749464462
Location Published: UK, Kogan Page: 2012
Binding: Soft cover
Book Condition: New
Size: 23.4 x 15.7 x 1.4 cm
Kg: 1.00 Kg
Type: Book
Categories: Sales & Marketing
Seller ID: 001674
